The Portuguese footwear industry is faced with the need for daily and intensive research and development in order to maintain a prominent position in the global footwear production market.

Competitiveness lies in design, quality, flexibility and innovation combined with an increasingly immediate response capacity.
Faced with this challenge, JOBEL has allied itself with strategic partners and investments are constantly being made in laboratory studies, namely to find new materials. The search for new technologies is also constant, to have an efficient but ecological industrial behavior. 
In this way JOBEL offers its customers a fast and innovative response.